20+
projects that our Business Analysts have supported to be successful.
Sky Betting and Gaming
Sky Betting and Gaming's Leap Forward with Nimble’s Business Analysts.
15%
of build-a-bet users now using the recommended ‘Quick Picks’ tool.
91%
conversion rate for new Recommended Horse Racing Accumulators.
Staying Ahead of Competitors
SBG faced the challenge of staying ahead in a highly competitive market. Their ambitious goals included maintaining market leadership through innovation, overhauling their front-end infrastructure, replacing old code, and exploring new avenues to improve customer engagement.
To realise these objectives, they needed robust support in their delivery pipeline as well as ensuring quick and effective decision-making in project feasibility, requiring advanced business analysis support to supplement their existing team.
”Nimble Approach provided experienced Business Analysts to support from Discovery to Delivery, enabling the successful completion of key initiatives.
Lynne WalkerProduct Delivery Manager at Sky Betting and Gaming
Sky Are Leading The Way With Nimble’s Support
Sky Betting and Gaming (SBG), is a leading name in the UK’s betting and gaming industry and is known for its innovative approach to product development and responsible gambling. In 2023, they continued their momentum with a focus on introducing first-to-market products, undertaking a significant front-end rebuild, responding to external factors to maintain service excellence, and experimenting with customer journey improvements to enhance overall experience.
Nimble’s Solution
Nimble provided vital Business Analyst resources to augment SBG’s delivery and product capabilities. Our business analysts played a crucial role in over 20 initiatives across 3 teams, conducting thorough feasibility and value assessments for proposed projects. This approach enabled SBG to focus on the most valuable projects, optimising investment and resources.
Our Business Analysts spearheaded the discovery phase, and once an initiative was greenlit we got to work, ensuring stakeholder engagement, capturing key requirements, and preparing delivery squads for effective project delivery. Our involvement from start to finish maintained consistent expertise throughout the project lifecycle and facilitated sound decision-making around scope and prioritisation.
The team’s approach went beyond traditional consultancy; they embedded themselves within the client’s teams, effectively bridging gaps between the product vision, analysis and implementation. This close collaboration enabled the transformation of complex business requirements into actionable technical specifications.
In addition to driving new products to market, our BAs were also able to respond to high priority and time constrained initiatives to ensure a continuation of service for SBG.
The Result
The collaboration resulted in several significant achievements for Sky Betting and Gaming across more than 20 projects. Examples of the successes include:
- The ‘Featured Cards’ on the Football Homepage were estimated to increase annual revenue.
- The introduction of the ‘Quick Picks’ tool led to it being used by over 15% of build-a-bet users.
- The new Recommended Horse Racing Accumulators had a 91% conversion rate.
Nimble’s Approach
Nimble went beyond basic Business Analyst expectations, focusing on understanding SBG’s broader goals and how each project contributed to these objectives. Our approach involved detailed upfront analysis, preferred by SBG for effective risk management. Through various methods including 1-to-1 discussions, inter-Tribe workshops, and deep data analysis, we ensured comprehensive understanding and timely identification of potential risks.
We facilitated User Story Mapping exercises for better prioritisation and planning, identifying minimum testable products for early releases. This strategy allowed for the timely launch of products like ‘Recommended Created Bets’ and ‘Easy Build’, providing SBG with crucial market feedback and maintaining their market-leading position.
Nimble also placed a strong emphasis on communication and stakeholder management. Regular updates and feedback sessions were held to ensure that all parties were aligned with the project’s progress and outcomes.
This approach not only facilitated smooth project execution but also built a strong foundation of trust and collaboration between Nimble and Sky Betting and Gaming.
Skills And Technology Used
While the project was primarily service-oriented, the technology and skills involved were critical in managing the various stages effectively. Nimble’s team leveraged their expertise in business analysis, focusing on requirement discovery, analysis, and the application of Agile methodologies, particularly in user story mapping and workshop facilitation. These skills were instrumental in translating business needs into actionable plans and ensuring the successful delivery of each project.
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Speak to one of our projects team to see how Nimble could help your organisation.
